How to create an SMS strategy for your Shopify store? Well, here are the basics: set up a merge tag, build a list of subscribers, personalize your messages, and set up a campaign. In this article, we’ll walk you through the entire process from start to finish. After you’ve followed these tips, your Shopify store can begin receiving marketing messages from your customers. HubSpot SMS Moreover, you’ll have a much higher chance of converting those leads into sales.
Set up a merge tag
You can add hyperlinks to any text or image on your website with a merge tag. Depending on the app you use to integrate your Shopify store, these tags can be used to link images and content on your site. If the user clicks on the image, they will be taken to the URL associated with the merge tag. Similarly, you can use a merge tag to link to a product’s image on a product page.
To set up a merge tag on your Shopify store, you first need to sign into Mailchimp or any other platform. You can do this by visiting the Shopify app listing. It can be found under the Add App button in the bottom right corner of your store. Next, you need to enter your Mailchimp credentials. This will open a pop-up window. Click “Log in” to connect. After you have completed the steps above, you can start adding tags to your products.
Build a list of subscribers
To become successful with your ecommerce business, it is necessary to convert online traffic into leads and subscribers. A Shopify email marketing campaign can contribute to 25 percent or more of a store’s sales. A good sender reputation, high open and click rates, and low unsubscribe rates are key to long-term success. In addition, you can test different variations and approaches to maximize your success.
To create a list for your Shopify website, you need to know your target audience. One way to do this is to host a digital event. This will give you an opportunity to interact with your visitors and learn about their interests and problems. In addition, you can collect their email addresses by setting up a landing page. This page can be static or trigger a response after a visitor completes a specific action, such as signing up for a newsletter.
Personalize your messages
Customers have come to expect a high level of personalization from their eCommerce brands and Shopify stores. By personalizing your messages, you can increase your chances of converting visitors into customers and building long-term customer loyalty. In addition to personalizing your Shopify store emails, you can also personalize your marketing campaigns to empower your customers to make buying decisions. These messages will engage your customers and boost your bottom line.
Use text automation. There are many types of text automation, from product availability to events. This will give you a good starting point. But don’t stop there. There are many more possibilities! To personalize your messages, consider adding your customers’ names or other information to them. This will make your products stand out among the crowd. After all, you’d want your customers to know who’s buying what from you.
Set up a campaign
Setting up an SMS campaign for your Shopify store can be a great way to get more customers. This marketing tactic can be used for several purposes, such as abandoned cart recovery, customer win-back, welcome series, product upsell, and COD. You can segment your customers to send different kinds of messages, such as to customers in specific countries. You can also set the time of when to send messages, depending on your store’s time zone.
Once you’ve decided which campaigns to send, you’ll need to determine the best way to segment your audience. You can create groups based on attributes, tags, relationship status, and account status. These groups can then be analyzed to determine how often to send out SMS messages. Many Shopify store owners fail to segment their audiences properly, and they send out too many or too few texts. But using data to make your decisions is essential.
Track performance
If you want to create an SMS strategy for your Shopify store, you need to start with the basics. There are a number of SMS providers that allow you to customize your texts. Choose one that can track your ecommerce metrics and has tools for segmentation and list building. Make sure that you send the right messages to your customers. Don’t just send out a bunch of random texts because this will cost you money and may even result in a “STOP” response from customers.
When creating a campaign, you should include a call-to-action, which can be a link to learn more, a specific product page, or even a keyword. If you’re sending out SMS to existing customers, you can even incorporate a rewards program. Using a rewards program is a good idea as well because this encourages customers to return and purchase from you again.
