The internet is a big place, and there are new websites being created by the thousands every day. When you run a small business, one of the biggest struggles is standing out from the crowd so your customers can find you — and you can serve them. Don’t worry, though. There are proven methods for helping you connect with your customers. One of the best ways to get noticed is to have a good SEO ranking.
Search engine optimization determines how high a specific webpage or site will appear on a results page, such as Google. How do you make your business stand out? First, if you don’t have a website yet, make sure you use a good tool like Namify.tech, which has a domain search that helps you find the perfect website URL and matching social media handles.
Content Is King
Search engines optimize rankings based on multiple factors, such as keywords and relevant links. Your business gains authority by being linked to from other reputable sites, as well as having content on your own site that contains links to trusted sources and popular websites.
Having a blog for your business website is a great way to build authority. You can offer expert information related to your brand, share tips and tricks, and provide updates on the latest product or features you offer. This space allows you to link to other sources, and the unique URL for your blog post can be shared — and linked — by other people, boosting your SEO numbers.
Other sources of content can include podcasts, which are popular and accessible to many people. Having social media handles and a website with a catchy, easy-to-remember name helps when the links are read aloud in an audio format. Namify.tech has a feature that lets you generate social media handle ideas and additional website pages that will all match and establish a cohesive brand for your business.
When your branding matches across all platforms, this helps with your SEO rankings because people will search for your name and you can get multiple hits from different links.
Having appropriate and specific keywords in your content, metadata, and in your social media posts — often by using hashtags — helps people find your website when they don’t yet know your name.
Keywords can range from general to ultra-specific, so it helps to have a range of variations to capture a potential customer’s attention when they do a search online. But the key is to be relevant. Adding hundreds of words at random doesn’t help you stand out from the crowd. You want to have targeted keywords that relate to your business or services, and then research what variants are also being searched for. Working keywords in naturally to content helps as well, and this is where blog posts are great tools for expanding your SEO and establishing yourself as an authority. In social media posts, hashtags are more casual and can be used more frequently — but again, make sure you pick relevant terms that associate with your brand for maximum impact.