It’d be a shame if all of your hard work in writing your emails went to waste, but that’s precisely what occurs when an email gets filtered into a subscriber’s spam folder. In fact, according to a survey by Return Path, spam filters are much more stringent than before, with one out of every five emails failing to meet the inbox.
Statistics like these are scary when putting together a whole bulk email marketing sending services strategy. Don’t worry, though; we’ve got your back. We wouldn’t want your emails to become simply another statistic, so we’ve put together this guideline to help you keep them out of the spam folder and into your recipients’ inboxes.
So here are some things you should do to avoid your emails ending up in spam folders.
- Request that your email address is added to the whitelist of subscribers.
Google, Microsoft, and Yahoo! each work hard to guarantee that spam filters in their email programs miss emails from people in your address book. These companies believe (correctly) that an email from somebody in your contacts isn’t spammed.
Ask your recipients to approve your emails by adding your “From” address to their contacts or safe senders process to ensure that your emails get this special treatment. Because you should never believe that every one of your users has the technical ability to whitelist emails, we recommend offering instructions and screenshots demonstrating how to do so.
- Request permission to send emails at all times
Sending emails without permission will always get your emails marked as spam quicker than anything else. Consider what you would do if you got an email from an anonymous person. You’re going to flag the email as spam without even opening it, assuming it gets past your email service’s spam filter.
Sending people promotional emails without their consent isn’t a long-term strategy for business success by bu, and it would help if you were interested in persuading them to buy from you. Random email receivers are neither; at best, they’re irritated by receiving an email from somebody they don’t know. Before sending an email, always obtain permission; it’s the best practice, both ethically and monetarily.
- Check Your Emails For Errors
If your emails sound rushed (or like a computer-created them), spam filters may label them spam. If a typo appears in your emails now and then, it won’t cause you any severe problems. On the other hand, if your emails are plagued with typos, grammatical issues, and phrases that sound…off, spam filters may block them.
While you probably won’t create an email with this many flaws, it does teach important lessons about how spam emails are characterized by typos, poor layouts, and poor grammar. If you’re not confident in your grammar skills, have someone you trust to proofread your email for you, or at the very least utilize a grammar checker tool.
- Make use of a spam-checking program.
Wouldn’t it be fantastic if there was a program that could inform you whether your emails are likely to be detected by spam detection or if they are still valid? Such applications, it turns out, do exist.
digitalaka is a personal favourite of ours. They are the best Bulk email service Providers and they Start sending your bulk mail to their given address to receive an instant report on the likelihood of your message landing in a recipient’s spam folder.
- Have a well-defined sender address
When someone reads your email, they will see your sender’s address in the “From” field. You run the risk of getting your email marked as spam if the sender address contains many strange characters or sounds suspicious.
As a result, we advise against using sender ids containing many digits or gibberish. Stick to one of two names: a person’s name or your company’s name. This keeps you out of spam, but it will also feel more personalized than a bunch of random letters, which most consumers connect with automated emails rather than persuasive, tailored offers.
- Remove Expired Email Addresses from Your Address list.
Spam filters check how many of the emails you’re sending are active as one statistic for catching incorrect emails. If the proportion is too low, it could indicate that you’re delivering spam email content.
To avoid this, remove addresses connected with emails that don’t seem to be active regularly. It’s probably safe to ignore someone from your list if they haven’t viewed your emails in an extended period. Consider it as if you were pruning a tree. You’re currently chopping away at tiny pieces to ensure the organism’s general health.
This suggestion, of course, is only applicable if a small percentage of your subscribers aren’t engaging with your material. If your email open rates are consistently low, you should reconsider your entire email marketing plan since this could signal a more severe problem than a few expired email accounts.
- Make Use of a Reputable Email Marketing Service
Looking at the IP address linked with the sending email account and seeing whether there are any spam complaints related to it is one clue that spam filters keep an eye out for when trying to grab messages. If there are, genuine email addresses may be blacklisted solely because they are associated with them.
Always buy dedicated SMTP Server for email marketing service to avoid this happening to your emails. All of the best professionals take measures to prevent spammers from utilizing their platforms, ensuring that spammers’ nefarious acts do not jeopardize your emails’ deliverability.
Furthermore, as previously said, the finest email marketing software suppliers will have built-in tools that can help you eliminate other common spam triggers like not adding a physical address or utilizing a suspicious-looking sending email address.
In the end,
We believe you now have a better understanding of why emails wind up in spam and what you’ll do to prevent them from doing so. If you follow the recommended practices outlined above, you may feel assured that the emails you send will land in your subscribers’ inboxes rather than the spam emails folder.